Sescoi is a successful specialist for manufacturing software solutions. The German branch has become a frequent client of Volk Marketingkommunikation, an agency I work for. I have developed and written a lot of different media for this customer, mostly print. Among my responsibilities also were the ad campaigns for trade journals. The task was quite challenging: Not only do I have to find a way to provide a lot of information ins limited space: The target group for Sescoi products is not that easily convinced.