How can you use available data to optimize the products and services you offer to your customers? How can you combine the advantages of on- and offline shopping? How do you organize more efficient supply chains especially in time-sensitive industries like agriculture? And, finally, how can you strenghten your relationship with your customers, harnessing their [...]
The Hitchhiker’s Guide to the Enterprise – IBM
HelmutBarz2017-05-31T19:22:43+02:00How can you deliver a key note on document management, compliance and new workplace solutions that doesn't put your audience to sleep? Stefan Pfeiffer from IBM was facing this issue and he turned to CPP and me for help. Together we developed a short play as an hommage to Douglas Adams. A young corporate executive [...]
Robot Choreography for the Introduction of YuMI – ABB Hannover Fair
HelmutBarz2017-05-31T20:01:02+02:00ABB - YuMi Show Stage: At the 2015 Hanover Industry Trade Fair, visitors were captivated by the ABB interactive presentation introducing “YuMi”- the true and innovative collaboration of man and robot. My job was defining the robot choreography for YuMi and communicate it to all departments. I assisted in creating the script.
Poster for a Theater Production – Theatrum Non Gratum 2005
HelmutBarz2017-05-31T17:46:02+02:00I designed this poster for my own production of Lars Noren's play "Nightwatch", defining a CI for the theater in general. Crucifixion as well as rituals of death and mourning are leitmotifs of this play - so I played with those elements in the design. The motive is based on a picture of the leading [...]
Employer Reference Services – Ver.di
HelmutBarz2017-05-31T19:09:17+02:00Written employer references are important on the German labor market. Yet, almost half of these references are flawed, containing anything from wrong job descriptions to hidden derogatory messages. Trade union Ver.di offers its members the possibility to have their references checked for hidden traps. We were asked to raise awareness to the issue and to [...]
Image Brochure – Helica
HelmutBarz2017-05-31T19:23:59+02:00An image brochure for conveyor technology specialist Helica. The design was done by Rainer Jakobi.
Campaign for “Engineering Physics” – University of Applied Sciences Friedberg
HelmutBarz2017-05-31T19:24:38+02:00The University of Applied Sciences Friedberg offers a unique science and engineering program that equips their students not only with thorough knowledge in science and engineering, it also teaches them hot apply these skills creatively in a corporate context. The graduates of this program are highly on demand. Yet, not many people knew that this [...]
Print Ad Campaigns – Sescoi
HelmutBarz2017-05-31T19:14:14+02:00Sescoi is a successful specialist for manufacturing software solutions. The German branch has become a frequent client of Volk Marketingkommunikation, an agency I work for. I have developed and written a lot of different media for this customer, mostly print. Among my responsibilities also were the ad campaigns for trade journals. The task was quite [...]
Branding For A Series Of Mystery Novels
HelmutBarz2017-05-31T19:25:31+02:00At the risk of sounding vane: I was instrumental in creating the look and feel for my Katharina Klein Mystery series. Starting from first ideas done by me, I and the AD at Sutton developed this unique and attention-grabbing design, which won us the "Bloody Cover Award" for best book cover of a German mystery [...]