Copywriting

IBM Trendduell (Webseries) – IBM/IDG 2013

2017-08-19T21:40:28+02:00

Two experts, five opinions: A CEO/CIO of a medium-sized business argues with a trend evangelist about recent IT trends and innovations. A viral video meant to direct traffic to a special website. Episode 1: Business Analytics & Big Data Episode 2: Outside the Inbox Episode 3: Mobile Enterprise Episode 4: Cloud Computing Director/Script: Helmut Barz [...]

“SchlingESchlang” (eCommerce Webseries) – IBM

2017-05-31T19:18:46+02:00

How do businesses of all sizes benefit from IBM WebSphere eCommerce solutions? This series of short videos shows the worst possible outcome from "do-IT-yourself" eCommerce and hints how IBM WebSphere would have prevented the desaster. The first episode deals with scalability. I developed this series in cooperation with Maren Kirch, the illustration and production design [...]

Retail-Banking of the Future – IBM & Deutsche Bank

2017-05-31T18:06:11+02:00

How will banks do business in the future? What will their branches look like? IBM and Deutsche Bank collaborated in creating a model branch in Berlin. This film portrays its possibilities. This film, which I have written and directed, was shot in 3D (DP: Markus Rave, animations: Eric Mootz) and served as an eye catcher [...]

A Next Generation Data Center for Financial Services – IBM

2017-05-31T18:35:30+02:00

The "Sparda Datenverarbeitung eG" provides IT services for a countrywide network of banks. Everything from credit history to ATM data is processed in their data centers. In 2012, IBM built a new, secure and highly energy-efficient data center. This film introduces the challenges as well as the solutions in this project. It was used as [...]

Medical 3D Avatar – IBM CeBIT 2008

2017-05-31T20:02:00+02:00

In this showcase for the CeBIT 2008, our task was to demonstrate a networked medical database system and a completely new approach to handle medical data. The big touch screen in front of the statue works as a virtual "x-ray machine" allowing the users to look into the body. The project provides not only information [...]

Smarter Planet Ring – IBM CeBIT 2011

2017-05-31T20:01:26+02:00

2011: The "Smarter Planet" has become a reality. To provide a spectacular eyecatcher (which was widely referred to in the media) as well as a glimpse in to real-life cases, we developed this piece of corporate art. The ring consists of 48 flat screens and was fully interactive based on a remote control on an [...]

Smarter Cities – IBM CeBIT 2010

2017-05-31T19:10:41+02:00

The CeBIT 2010 focussed on "Smarter Cities": How to use IT to make cities safer as well as energy-efficient and how to regulate traffic. The showcase demonstrated 20 seconds into this video consisted of several (mostly interactive) elements like giant touch screens that allowed "one on one interaction" with an actor. As usual, I was [...]

Green Responsibility: IBM CeBIT 2008

2017-05-31T19:10:57+02:00

"Green IT" was the buzzword of the CeBIT 2008. The question was not only how IT can be more environment-friendly and energy-efficient (an important question as today's worldwide IT causes more carbon dioxide than all air traffic combined) but also which role IT will play in current and future environment-related projects from more efficient traffic [...]

FRANKIE – IBM CeBIT 2014

2017-05-31T20:00:07+02:00

Ladies and Gentleman, we're pleased to introduce Frankie! In 2014, Frankie was the host and mascot of IBM at the CeBIT fair in Hanover. Frankie is a virtual character whose universe consists of round islands that circulate through the digital ether of the IBM thematic world. At the fair, Frankie – in cooperation with human [...]