The CeBIT 2010 focussed on "Smarter Cities": How to use IT to make cities safer as well as energy-efficient and how to regulate traffic. The showcase demonstrated 20 seconds into this video consisted of several (mostly interactive) elements like giant touch screens that allowed "one on one interaction" with an actor. As usual, I was [...]
The Hitchhiker’s Guide to the Enterprise – IBM
HelmutBarz2017-05-31T19:22:43+02:00How can you deliver a key note on document management, compliance and new workplace solutions that doesn't put your audience to sleep? Stefan Pfeiffer from IBM was facing this issue and he turned to CPP and me for help. Together we developed a short play as an hommage to Douglas Adams. A young corporate executive [...]
Employer Reference Services – Ver.di
HelmutBarz2017-05-31T19:09:17+02:00Written employer references are important on the German labor market. Yet, almost half of these references are flawed, containing anything from wrong job descriptions to hidden derogatory messages. Trade union Ver.di offers its members the possibility to have their references checked for hidden traps. We were asked to raise awareness to the issue and to [...]
Image Brochure – Helica
HelmutBarz2017-05-31T19:23:59+02:00An image brochure for conveyor technology specialist Helica. The design was done by Rainer Jakobi.
Campaign for “Engineering Physics” – University of Applied Sciences Friedberg
HelmutBarz2017-05-31T19:24:38+02:00The University of Applied Sciences Friedberg offers a unique science and engineering program that equips their students not only with thorough knowledge in science and engineering, it also teaches them hot apply these skills creatively in a corporate context. The graduates of this program are highly on demand. Yet, not many people knew that this [...]
Branding For A Series Of Mystery Novels
HelmutBarz2017-05-31T19:25:31+02:00At the risk of sounding vane: I was instrumental in creating the look and feel for my Katharina Klein Mystery series. Starting from first ideas done by me, I and the AD at Sutton developed this unique and attention-grabbing design, which won us the "Bloody Cover Award" for best book cover of a German mystery [...]