Agile Communications

The art of initiating and maintaining a dialogue

Businesses sell products and services. Customers buy solutions to a challenge, may it be factual (i. e. better business processes) or emotional (i. e. prestige) or both (the promise of success). That’s why good corporate, brand and product communication is about being a trusted mediator; agile not just in sending messages but in being responsive and getting all stakeholders engaged in open-minded dialogue.

This, of course, needs knowledge. I have to know the product as well as the business and the prospective customers; I need a keen understanding of the market. That’s why my projects almost always start with research. And it’s also why I specialize in B2B, technology, business services and IT.

My areas of expertise

Interactive

Interactive media – online, on mobile and desktop devices or at the point of sale – are always fun to develop and write: Not only can I guide the user to the information he really needs, these media also provide a fun “hands-on” experience for the user.

Corporate Art

Sometimes regular media just aren’t enough. Things have to become spectacular, interactive, informative. I have worked on several corporate art projects; highpoint of recent years have always been the exhibition objects and shows for the IBM stand at the CeBIT Hannover.

Film

Commercials, teasers, trailers, costumer reference and product films, as well as event openers; live-action, animated or even combining virtual and real worlds; I have written and/or (co-)directed more than 50 projects, always enjoying the new challenge or a new technology like 3D or holographic projection.

Online

Websites, blogs, social media, web- & podcasts, apps, mobile and even augmented reality: The online world is becoming increasingly complex. I always enjoy discovering and writing for a new aspect of this world.

Print

Black on white: Even in the digital age, customers still value printed media for their physical no-virtual quality. I have developed and written a broad range of print media from brochures and direct mails up to large-scale ad campaigns.

Strategy & Marketing

Understanding my customers, their brands and products, the market they thrive in and their customers’ wishes and needs as well as identifying the best channels and messages to create connections: This is how my projects always start.